Sanitarium have launched a new breakfast cereal range - Cluster Crisps. The television commercial promo currently screening on NZ television features a dog riding a Segway PT zooming by in the background, a scene inspired perhaps by the recent You Tube hit where a chimpanzee is taught to ride a PT in a few minutes (see earlier News item below for details and link). To create this advert several local production companies approached Segway NZ to provide a PT for this advert so a stunt dog could be trained to ride it, but eventually the client decided to create this scene using digital effects. You can also see Cluster Crisp posters on buses and in bus shelters nationwide.