According to RideApart's Enrico Punsalang, Segway PowerSports posted a massive 309% year-on-year growth in USA during 2024, and an even bigger 343% increase in Q1. What makes Segway's figures more impressive is that overall the sector has reported relatively flat growth.

Whilst still an emerging brand in New Zealand, the Segway PowerSports range of ATVs and UTVs have been selling exceptionally well in USA and across the ditch in Australia. The AT5 is being called "King of the lightweight ATV class" with the entry-level spec beginning at $8,995 in New Zealand. The AT6 offers a longer wheelbase and more power. The Fugleman range of side-by-sides begins at $19,995, with the 4-seater "crew" version from $25,995.

Those vehicles are perfect for work down on the farm...

...while at the other end of the spectrum there's the hybrid SuperVillain SX20, delivering side-by-side adventure with 330hp - plus instantaneous response thanks to a hybrid powertrain. Petrol-only models are also available.