Segway-Ninebot have announced a new logo and brand upgrade at the beginning of 2018. The new logo is featured in the image above.

The new logo of Segway-Ninebot combines the classic "flying guy" which symbolizes innovation and leaps with a circle which symbolizes the earth, showing the unity of the company's strategic goal and direction of globalization. The new brand image better highlights the company's feature of being technologically innovative, fashionable, and cool.

According to this press release Segway-Ninebot's products and services will now be grouped as follows.

• Segway is a product brand belonging to the PT business line, and all PT products adopting self-balancing technology will use the brand Segway.
• Ninebot is a product brand belonging to the PT business line, and all PT products adopting non-self-balancing technology all use the brand of Ninebot.
• Segway Robotics is a product brand for intelligent service robotics.
• Segway Discovery is a service brand providing global travelers with convenient and caring leasing of short-distance transportation tools.

Segway-Ninebot will reveal new products at CES 2018 (Las Vegas 9-12 January 2018) including new Segway Loomo robots who will meet media and attendees, and the world's first auto-following, self-balancing, carry-on suitcase (The Verge has a brief video of it in operation here).

Segway-Ninebot will launch the new members of the Segway Loomo robotics family targeted at consumers. During the exhibition, the Segway Loomo series of robotics will conduct an on-site demonstration and man-machine interactive experience with the audiences.